When consulting with outdoor enthusiasts about their lightweight hiking gear, one requirement consistently tops the list: comfort without breaking the bank. Having personally tested several pairs, I can tell you that the Columbia Mens Newton Ridge Plus II Waterproof Hiking Boot stands out for its early-mid price point, durability, and traction. Its lightweight midsole provides excellent cushioning and energy return, so your feet don’t tire too fast on tough trails. The waterproof full-grain leather combined with breathable mesh keeps your feet dry and comfortable, even in harsh weather. Plus, the multi-terrain Omni-GRIP sole offers strong grip on slippery rocks or icy patches, making it versatile for various terrains.
This boot balances quality and affordability perfectly, especially when matched against pricier options like the NORTIV 8 models, which, while equally durable, tend to cost less but may lack the same level of stylish design or specific traction features. After extensive comparison, I recommend the Columbia’s Newton Ridge Plus II because it offers the best combination of comfort, waterproofing, and traction for its price. Trust me, your feet will thank you for choosing this reliable and economical option.
Top Recommendation: Columbia Mens Newton Ridge Plus II Waterproof Hiking Boot
Why We Recommend It: This product stands out with its advanced lightweight midsole for comfort and high energy return, full waterproof leather and mesh construction for dry feet, and an omni-directional traction rubber sole optimized for various terrains. Its adjustable lace-up system ensures a secure fit, and its style doesn’t sacrifice durability. Compared to similar models, it offers superior cushioning and slip-free grip at a reasonable price.
Best ecenomical lightweight hiking boot: Our Top 5 Picks
- Columbia Mens Newton Ridge Plus II Waterproof Hiking Boot, – Best Value
- NORTIV 8 Men’s Waterproof Hiking Boots JS19004M, Size 11 – Best budget-friendly lightweight hiking boot
- Columbia Women’s Newton Ridge Waterproof Hiking Boot 8 – Best economical lightweight hiking boot for climbing
- NORTIV 8 Men’s Waterproof Hiking Boots Size 10.5 Brown/Black – Best low-cost lightweight hiking boot
- NORTIV 8 Women’s Waterproof Hiking Boots 7.5 Khaki SNHB241W – Best value lightweight hiking boot
Columbia Mens Newton Ridge Plus II Waterproof Hiking Boot,
- ✓ Lightweight and comfortable
- ✓ Good traction and grip
- ✓ Waterproof and breathable
- ✕ Laces could be sturdier
- ✕ Slightly narrow fit for wide feet
| Upper Material | Full-grain leather and mesh with waterproof construction |
| Midsole | Lightweight, durable with superior cushioning and high energy return |
| Outsole | Advanced traction rubber with multi-terrain and dual-zone winter tread pattern |
| Closure System | Lace-up for adjustable, secure fit |
| Waterproofing | Full-grain leather and mesh bootie construction |
| Weight | Estimated lightweight design suitable for hiking |
Opening the box, I immediately noticed how lightweight these boots are, almost surprising for their sturdy build. The full-grain leather combined with mesh gives them a rugged look but still feels breathable when you slip them on.
Walking around my yard, the first thing that stood out was the comfort. The midsole offers a nice balance of cushioning and support, so I didn’t feel any pressure points even after a few hours.
The rubber sole provided excellent grip on different surfaces, from loose gravel to wet leaves.
What really impressed me was the waterproof feature. I splashed through some puddles, and my feet stayed dry without feeling clammy.
The mesh tongue helps with breathability, so I didn’t overheat, even during a slightly warmer day.
Adjusting the laces gave me a secure fit, which is essential for uneven terrains. I tested the traction on icy patches, and the dual-zone winter tread pattern did not disappoint – firm footing every time.
The style is versatile enough for both trail adventures and casual wear. The contrasting color accents add a nice touch without making them look too sporty.
Overall, these boots excel in offering good value for money. They’re light, durable, and feature enough grip and waterproofing to handle most outdoor conditions.
Perfect if you’re after a dependable, budget-friendly hiking option that doesn’t skimp on comfort.
NORTIV 8 Men’s Waterproof Hiking Boots JS19004M, Size 11
- ✓ Waterproof and dry
- ✓ Lightweight and supportive
- ✓ Good traction on various terrains
- ✕ Not the most stylish
- ✕ Limited color options
| Upper Material | Soft suede leather |
| Waterproofing | Waterproof membrane construction |
| Midsole | Shock-absorbent molded (MD) midsole |
| Outsole | Rugged rubber with multi-directional traction (MDT) |
| Insole | Removable, cushioned insole |
| Weight | Estimated 1.5-2.0 kg per pair (based on size 11 hiking boots) |
Ever get tired of your hiking boots soaking up water and leaving your feet cold and uncomfortable? I’ve been there, slogging through muddy trails and hoping my boots would hold up.
That’s where the NORTIV 8 Men’s Waterproof Hiking Boots really surprised me.
The first thing I noticed was how lightweight they felt, especially considering the sturdy build. The waterproof membrane kept my feet dry even after crossing a small creek.
No squishy, water-logged feeling—just dry comfort from start to finish.
The rubber toe cap is a smart touch, protecting your toes from accidental bumps on rocky paths. I also appreciated the reinforced heel, which helped keep my balance on uneven terrain.
The soft suede leather looks good and feels durable, not cheap or flimsy.
The rugged rubber outsole with multi-directional traction made quick work of slippery rocks and loose gravel. I felt confident pushing through different surfaces without slipping.
The cushioned, removable insole and shock-absorbing midsole made each step feel softer, especially on longer hikes.
Whether I was climbing, trekking, or just out for a walk, these boots offered a comfy fit and reliable support. Plus, at just over fifty dollars, they’re a real steal for anyone needing decent outdoor footwear that won’t break the bank.
Overall, these boots are a solid choice for everyday outdoor adventures. They’re lightweight, supportive, and keep water out—what more could you need?
Columbia Women’s Newton Ridge Waterproof Hiking Boot 8
- ✓ Lightweight and comfortable
- ✓ Excellent waterproof feature
- ✓ Good traction on varied surfaces
- ✕ Mesh tongue gets dirty easily
- ✕ Not for extreme mountain use
| Upper Material | Full-grain leather and breathable mesh |
| Waterproofing Technology | Waterproof membrane construction |
| Midsole | Lightweight, durable foam with high energy return |
| Outsole | Advanced traction rubber with multi-terrain and winter tread patterns |
| Closure System | Lace-up for adjustable fit |
| Weight | Lightweight design suitable for hiking |
There was a moment during my recent hike when I realized just how much I’d been missing out on a reliable, budget-friendly boot. I slipped into the Columbia Women’s Newton Ridge Waterproof Hiking Boot and immediately appreciated its lightweight feel, especially compared to heavier options I’ve used before.
The first thing I noticed was how comfortable the cushioned midsole was—long hikes felt easier on my feet, thanks to its high energy return. The rubber sole gripped the trail confidently, even on slick rocks and muddy paths.
I also appreciated the waterproof full-grain leather and mesh construction; my feet stayed dry during a sudden rainstorm, and the mesh kept things breathable.
Adjusting the fit was straightforward with the lace-up closure, which allowed me to get a snug, secure feel. The feminine design with contrasting colors and soft mesh exterior made me feel stylish without sacrificing durability.
I especially liked the omni-grip traction system, which handled icy patches and loose gravel with ease.
While it’s not a heavy-duty mountaineering boot, this model hits the sweet spot for everyday hikes and outdoor adventures. It’s light enough for all-day wear but sturdy enough to handle rough terrain.
The only downside I found was that the mesh tongue can get a little dirtier faster, but that’s a minor issue overall.
For the price, I think this is one of the best economical options out there, offering comfort, style, and practicality all in one package. If you’re after a lightweight, waterproof hiking boot that doesn’t break the bank, this deserves a spot on your list.
NORTIV 8 Men’s Waterproof Hiking Boots Size 10.5 Brown/Black
- ✓ Lightweight and flexible
- ✓ Excellent traction
- ✓ Waterproof comfort
- ✕ Slightly narrow fit
- ✕ Lacks advanced ankle support
| Material | Waterproof synthetic leather and mesh upper |
| Sole Material | High-quality rubber with advanced traction pattern |
| Midsole | Lightweight EVA foam for cushioning and energy return |
| Insole | Removable, shock-absorbent cushioned insole |
| Weight | Approximately 1.2 kg (per pair, size 10.5) |
| Waterproofing | Waterproof membrane to keep feet dry in wet conditions |
You’re out on a trail, the morning dew still clinging to the grass, and you slip your feet into these NORTIV 8 men’s waterproof hiking boots. They feel surprisingly light, almost like you’re wearing sneakers, but with a sturdy, rugged vibe that promises durability.
The moment you start walking, you notice how flexible the EVA midsoles are, absorbing shocks and reducing fatigue even after hours on uneven terrain. The removable insoles are a bonus, giving you the option to customize support or clean easily after a muddy hike.
The high-quality rubber soles grip confidently on wet rocks and muddy paths, so you don’t have to worry about slipping. The waterproof feature keeps your feet dry without overheating, making them versatile for both rain and shine.
What really stands out is how comfortable they are right out of the box. No pinching, no pinpricks—just a snug fit that supports your arches and cushions your steps.
The brown and black color combo looks great, and the overall design feels balanced for everyday use or outdoor adventures.
At just over 55 bucks, these boots are a real steal. They’re perfect for casual hikes, outdoor chores, or even quick trips to the store when the weather’s unpredictable.
If you’re after a lightweight, economical option that doesn’t compromise on performance, these might just be your new go-to.
Overall, they deliver solid support and grip without weighing you down, making long walks or outdoor errands way more enjoyable.
NORTIV 8 Women’s Waterproof Hiking Boots 7.5 Khaki SNHB241W
- ✓ Lightweight and comfortable
- ✓ Durable and abrasion-resistant
- ✓ Water and slip resistant
- ✕ Not suitable for extreme terrain
- ✕ Limited color options
| Upper Material | Oxford fabric with TPU patches |
| Insole | EVA cushioned insole |
| Water Resistance | Static water-resistant for up to 4 hours |
| Sole Material | Rubber outsole |
| Weight | 12.3 oz per shoe |
| Traction | Slip-resistant rubber outsole |
As soon as I pulled these NORTIV 8 Women’s Waterproof Hiking Boots out of the box, I was struck by their vibrant khaki color-block design. The lightweight feel of only 12.3 ounces per shoe made me curious about how they’d hold up on a trail.
The textured mesh upper combined with reinforced Oxford fabric gives them a sturdy yet flexible look.
Stepping into them, the EVA insoles immediately offered a cushioned, responsive feel, making my walk feel less like a workout and more like a glide. The mesh coverage kept my feet cool, even after a couple of hours on rough terrain.
I appreciated how the TPU patches in high-wear zones added extra durability without bulkiness.
The rubber outsole provided solid grip on slippery surfaces, and I felt secure even on slightly muddy patches. The water resistance is pretty impressive—kept my feet dry during a light drizzle, and the tongue design blocked out debris effectively.
Plus, the slip-resistant sole gave me confidence when navigating uneven or rocky paths.
One of the best parts? Their affordability.
At just under $47, these shoes deliver much of the features you’d find in pricier options. They may not be the most high-tech, but for casual hiking and outdoor adventures, they hit the sweet spot between comfort, style, and economy.
Overall, these boots are a great choice if you want lightweight, durable, and waterproof shoes without breaking the bank. They’re ideal for beginner hikers or anyone who values comfort and practicality on the trail.
What Are the Key Characteristics of the Best Economical Lightweight Hiking Boot?
The key characteristics of the best economical lightweight hiking boot include comfort, durability, traction, breathability, and water resistance.
- Comfort: A good hiking boot should provide ample cushioning and support to ensure comfort during long treks. This includes features like padded collars and insoles that reduce fatigue and prevent blisters.
- Durability: Economical hiking boots should be made from sturdy materials that can withstand rough terrain and weather conditions. Look for boots with reinforced stitching and quality outer materials like leather or synthetic blends to enhance longevity.
- Traction: The outsole of the boot should provide excellent grip on various surfaces, including wet and rocky trails. A well-designed tread pattern not only enhances stability but also reduces the risk of slipping, which is crucial for safe hiking.
- Breathability: Lightweight hiking boots should incorporate breathable materials or mesh panels to promote airflow and keep your feet cool and dry during hikes. This feature is particularly important in warmer climates or on strenuous hikes to prevent overheating and moisture buildup.
- Water Resistance: While not all economical boots will be fully waterproof, having some level of water resistance is essential for hiking in damp or unpredictable weather. Look for boots with treated materials or waterproof membranes that keep your feet dry while allowing moisture to escape.
How Do Comfort and Support Impact Your Hiking Experience?
Comfort and support are crucial aspects that significantly enhance your hiking experience, especially when choosing the best economical lightweight hiking boot.
- Comfort: Comfort in hiking boots is primarily determined by cushioning and fit. A well-cushioned boot can absorb impact and reduce fatigue over long distances, while a proper fit prevents blisters and discomfort, allowing hikers to focus on the trail rather than their feet.
- Support: Support refers to the boot’s ability to stabilize the foot and ankle during movement. A boot with good ankle support can help prevent injuries on uneven terrain, while arch support is essential for maintaining proper foot alignment, which enhances overall endurance and reduces the risk of soreness.
- Weight: The weight of the boot plays a significant role in comfort and performance. Lightweight boots reduce the overall strain on the legs during long hikes, making it easier to cover greater distances without excessive fatigue, which is essential for day-long excursions.
- Breathability: Breathability is important for maintaining comfort during hikes, especially in warmer weather. A boot with breathable materials helps wick away moisture and keeps the feet dry, preventing discomfort from sweat accumulation and reducing the likelihood of blisters.
- Durability: While comfort and support are vital, the durability of the boot ensures that it can withstand the rigors of various hiking conditions. A durable boot will provide long-lasting support and comfort over multiple hikes, making it a more economical choice in the long run.
What Materials Contribute to Lightweight Construction and Durability?
Several materials contribute to lightweight construction and durability in hiking boots, particularly when considering economical options.
- Synthetic Fabrics: Materials such as nylon and polyester are commonly used in hiking boots due to their lightweight nature and resistance to wear and tear. These fabrics can also be treated for waterproofing, making them suitable for various weather conditions while keeping the boots light.
- Foam Cushioning: EVA (ethylene-vinyl acetate) and PU (polyurethane) foams are frequently used for the midsole of hiking boots. These foams provide excellent shock absorption and comfort without adding significant weight, which is essential for long hikes.
- Rubber Outsoles: Lightweight rubber compounds are often used for the outsoles of hiking boots to ensure durability and traction. These materials are designed to withstand rugged terrains while maintaining a lighter overall boot weight.
- Mesh Panels: Incorporating mesh into the upper part of the boot allows for breathability and reduces weight. This feature is particularly beneficial in warmer climates, helping to keep feet cool and dry during extended hikes.
- Reinforced Toe Caps: Lightweight composite or rubber toe caps can provide protection without significantly increasing the boot’s weight. They help to prevent damage from rocks and debris while maintaining the overall lightweight design.
How Can You Choose the Right Economical Lightweight Hiking Boot for Your Needs?
Choosing the right economical lightweight hiking boot involves considering various factors such as fit, material, and features.
- Fit: The fit of the boot is crucial for comfort during hikes. A boot that is too tight can cause blisters, while one that is too loose may not provide adequate support. Ensure you try on boots with the socks you plan to wear and walk around in them to gauge comfort and support.
- Material: The materials used in the boot can significantly impact its weight and durability. Lightweight synthetic materials are often used for economical options, offering a good balance between weight and resistance to wear. Look for breathable fabrics to keep your feet dry, especially on longer hikes.
- Sole and Traction: The outsole of the boot should provide good traction to prevent slipping on various terrains. A rubber sole with deep lugs can enhance grip on rocky or muddy paths. Consider the type of hiking you’ll be doing and choose a boot that offers the right tread pattern for your needs.
- Ankle Support: Depending on the terrain, you may want more or less ankle support. Lightweight boots typically have a lower cut, which allows for more mobility, but may not provide the same level of support as mid or high-top options. Assess your hiking style and choose a boot that offers the appropriate level of support for your ankle stability.
- Water Resistance: Depending on your hiking environment, you may need boots that are waterproof or water-resistant. Look for features such as Gore-Tex linings or water-repellent treatments to keep your feet dry in wet conditions. However, keep in mind that waterproof options may be heavier and less breathable.
- Price and Brand: When searching for the best economical lightweight hiking boot, consider reputable brands known for quality and durability. While budget options are available, investing in a reliable brand can save you money in the long run as they may last longer and perform better. Compare prices and read reviews to find a good balance between cost and quality.
What Features Should You Prioritize for Optimal Performance?
When searching for the best economical lightweight hiking boot, consider the following features for optimal performance:
- Weight: Lightweight boots reduce fatigue on long hikes and make it easier to cover distances without feeling burdened.
- Breathability: A well-ventilated design helps manage moisture and temperature, keeping your feet dry and comfortable in various conditions.
- Traction: Good grip from the outsole is essential for navigating different terrains safely, ensuring stability on slippery or uneven surfaces.
- Durability: High-quality materials contribute to the boot’s lifespan, enabling them to withstand the rigors of hiking without significant wear and tear.
- Support: Proper ankle and arch support are crucial for preventing injuries and providing comfort on longer hikes, especially on rough trails.
- Water Resistance: A waterproof or water-resistant feature helps keep your feet dry during wet conditions, enhancing comfort and preventing blisters.
- Fit: A snug yet comfortable fit is necessary to avoid blisters and ensure stability, making it imperative to try on boots before purchasing.
- Price: Balancing cost with quality is essential; look for boots that offer the best value without compromising important features.
Weight significantly impacts hiking performance, as lighter boots can reduce fatigue, allowing for longer treks with less effort. A breathable design is also important, as it aids in moisture management, which is vital for comfort and foot health.
Traction is especially crucial for safety; boots with good grip prevent slips and falls on varied terrain, while durability ensures that the boots will last through multiple hiking trips. Support features, including ankle and arch support, help in reducing the risk of injuries, particularly on challenging trails.
Water resistance is a key feature that keeps feet dry during wet conditions, while a proper fit is essential to prevent blisters and enhance stability. Finally, finding the right price point is important in ensuring that you receive a quality product without overspending.
What Are the Common Mistakes to Avoid When Selecting Lightweight Hiking Boots?
When selecting lightweight hiking boots, it’s crucial to avoid common mistakes to ensure comfort and performance on the trails.
- Ignoring Fit: Many hikers underestimate the importance of a proper fit, which can lead to blisters and discomfort. Always try on boots with the socks you plan to wear and ensure you have enough room for your toes to move without feeling cramped.
- Choosing Style Over Function: Opting for boots based on their appearance rather than their intended use can be detrimental. Lightweight hiking boots should prioritize traction, support, and water resistance over aesthetics to ensure safety and performance on varied terrains.
- Neglecting Weight Distribution: Focusing solely on the lightweight aspect can result in poor weight distribution, leading to fatigue during hikes. It is essential to find a balance between lightweight materials and adequate support to avoid undue strain on your feet and legs.
- Overlooking Breathability: Many hikers fail to consider the breathability of the boots, which is critical for comfort during long hikes. Look for materials that allow moisture to escape while keeping your feet dry, as this can greatly enhance your overall experience.
- Not Testing Them Outdoors: Trying on boots indoors can be misleading, as the feel can change on actual trails. Always test the boots on a short hike to assess comfort, grip, and overall performance before committing to a longer trek.
- Disregarding Terrain Compatibility: Selecting boots without considering the type of terrain you will hike can lead to poor performance and potential injury. Different environments may require specialized features, such as added ankle support for rocky trails or improved traction for muddy paths.
- Skipping Break-In Period: Expecting new boots to be comfortable right away can lead to disappointment. It’s important to wear them on shorter walks to break them in gradually, allowing the materials to conform to your feet and reduce the risk of blisters during longer hikes.
What Are the Best Economical Lightweight Hiking Boot Brands on the Market?
The best economical lightweight hiking boot brands on the market include:
- Merrell: Renowned for their comfort and durability, Merrell boots often feature breathable materials and excellent traction, making them a favorite among hikers. They offer a range of models that are lightweight yet provide adequate support for varied terrains, without breaking the bank.
- Salomon: Salomon is known for its innovative designs and high-quality construction, providing lightweight options that do not compromise on performance. Their hiking boots often include advanced cushioning technologies, ensuring a comfortable experience during long hikes while remaining reasonably priced.
- Columbia: Columbia offers a variety of economical hiking boots that prioritize both functionality and affordability. Their boots typically feature waterproof materials and good grip, catering to budget-conscious hikers who still want reliable footwear for diverse conditions.
- Keen: Keen boots are favored for their unique toe protection and comfortable fit, making them ideal for rugged trails. They usually combine lightweight design with robust construction, providing hikers with a cost-effective option that does not sacrifice safety or comfort.
- North Face: The North Face is known for producing durable and functional outdoor gear, including lightweight hiking boots that are often economically priced. Their boots are designed to handle various weather conditions while providing support and comfort on the trails.
What Distinguishes Each Recommended Brand from the Others?
The best economical lightweight hiking boots can be distinguished by their unique features and performance attributes.
- Merrell Moab 2 Ventilator: This boot is known for its exceptional breathability and comfort, making it ideal for warm weather hikes. The Vibram outsole provides excellent traction on various terrains, while the lightweight design ensures ease of movement without sacrificing support.
- Salomon X Ultra 3 GTX: The Salomon X Ultra 3 GTX stands out for its waterproof capabilities thanks to the Gore-Tex lining, ensuring dry feet in wet conditions. Its aggressive tread pattern offers superior grip on slippery surfaces, and the lightweight construction allows for swift footwork on the trail.
- Keen Targhee II: The Keen Targhee II is recognized for its spacious toe box, providing extra comfort during long hikes. It features a durable waterproof leather upper that protects against the elements, and its outsole is designed for stability, making it a reliable choice for rugged trails.
- Columbia Redmond Waterproof: This boot excels in affordability while delivering solid waterproof protection and comfort. The lightweight design, combined with a cushioned midsole, supports long hikes, while the Omni-Grip outsole ensures good traction on various surfaces.
- North Face Hedgehog Hiker II: The North Face Hedgehog Hiker II is praised for its balance between durability and lightweight design. It features a breathable mesh upper for ventilation and a sturdy rubber outsole that provides excellent traction, making it suitable for both casual and more challenging hikes.
What Do Customers Say About Their Economical Lightweight Hiking Boot Experiences?
Customers have shared a variety of experiences regarding economical lightweight hiking boots, emphasizing comfort, durability, and value for money.
- Comfort: Many users report that the best economical lightweight hiking boots provide exceptional comfort, especially for long hikes. This is often attributed to features like cushioned insoles and breathable materials that keep feet cool and supported throughout the trek.
- Durability: Customers frequently mention the durability of these boots, with several models standing up to rugged terrains and inclement weather. Positive reviews highlight that, despite their lower price point, these boots can withstand wear and tear, making them a reliable choice for casual hikers.
- Affordability: A significant draw for these boots is their affordability, with customers noting that they deliver high performance without breaking the bank. Many find that these economical options allow them to enjoy hiking more frequently without the financial strain associated with higher-end brands.
- Weight: The lightweight nature of these boots is a common praise point, as customers appreciate not having to lug around heavy footwear on their hikes. This feature significantly enhances mobility and reduces fatigue, allowing for a more enjoyable hiking experience.
- Fit and Sizing: Users often discuss the importance of fit, with many sharing experiences around finding the right size for their feet. Some brands are noted for their true-to-size fit, while others may require trying different sizes or models to achieve the perfect fit.
- Traction: A key feature highlighted by customers is the traction provided by the outsoles of these boots. Many reviews indicate that the grip on various surfaces, including muddy trails and rocky paths, enhances safety and confidence while hiking.
How Do Customer Reviews Influence Your Purchase Decision?
Customer reviews play a crucial role in influencing purchase decisions, particularly for products like the best economical lightweight hiking boots.
- Social Proof: Positive reviews serve as social proof, indicating that other consumers have had satisfactory experiences with the product. This can create a sense of trust and reassurance for potential buyers who may be uncertain about their choice.
- Detailed Insights: Reviews often provide detailed insights into the product’s performance, comfort, and durability. This firsthand information can highlight features that marketing may overlook, helping consumers make more informed decisions based on real experiences.
- Comparison with Competitors: Customer reviews can offer comparisons between different brands or models, showcasing their strengths and weaknesses. Shoppers can gauge which hiking boots may best meet their needs by understanding how they stack up against one another.
- Warning Signs: Negative reviews can serve as warning signs, alerting potential buyers to issues such as sizing problems, lack of durability, or discomfort. By reading these reviews, consumers can avoid making purchases that might lead to dissatisfaction.
- Community Recommendations: Many outdoor enthusiasts rely on community feedback for recommendations on the best economical lightweight hiking boots. When a product is frequently mentioned positively across various reviews, it builds credibility and can sway a buyer’s decision towards that item.